The Rice Krispies Shareplayer was developed while working at MThirty Communications. The purpose was to create an interactive advertisement that will spread organically through social networks like Facebook, Twitter, and various blogs.
This Shareplayer is made unique by the iTunes-like coverflow used for recipe navigation. This navigation was possible with an implementation of the PaperSprite class.
When a user clicks a recipe, the card flips, much like a common recipe card, and reveals the full printable and sharable recipe.
The Rice Krispies Shareplayer also hosts video recipes denoted by a play button overlay. Videos were streamed from external servers and featured full playback and volume controls.